In the poster, there are several representational images of speakers, amplifiers, and chords. Immediately these images let the viewer know that this poster is music related. Not only do these speakers and amps communicate the idea of music, but they have been placed strategically on the page to be recognizable as the shape or symbol associated with Africa. The representation of music and the symbol it creates is enough for the viewer to make an assumption about what the poster is promoting without having to rely on the text.
However, the small red box with text is just as important. The (RED) project has become a recognized symbol made up of symbols. (RED) was formed in 2006 with the sole purpose of raising funds for HIV and AIDS programs in Africa and has partnered with top companies such as Gap, Nike and Apple to help build the association of the symbol with the project's intent. When a viewer sees the (RED) symbol, he/she knows that the product or event is helping to fight HIV and AIDS.
The abstract elements of the poster are very few but make a big difference. The gray background and black images that create the shape of Africa make the (RED) Nights stand out, which is important due to the size of Africa in comparison. Although the red box is the only color and might attract the eye first, the structure of the page has created an equal ground for all elements. The speakers are just as strong as the shape of Africa and both are just as strong as the (RED) Nights. All three levels are working together to communicate the idea clearly.
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